Plans for AI Support and Sales Growth,
from $34/mo
Choose a plan for customer support, sales automation, analytics, and team collaboration. Instagram and Messenger are available as add-ons on any plan.
- Conversation assignment & collision detection
- Notes, labels, quick replies, auto-resolve
- Contact management & groups
- Template management & Meta submission
- Interactive messages: buttons & list menus
- Media messages: images, documents, audio
- Webhooks for real-time events
- Automatic opt-out & consent handling
- Two-factor authentication for your team
- Basic messaging analytics
- Instagram inbox Add-on
- Messenger inbox Add-on
- AI Chatbot Add-on
- Appointments AI Add-on
- Customer segments (preset + custom)
- Bulk send & scheduling
- Personalized recurring reminders per customer
- Campaign frequency caps & opt-out protection
- Broadcast delivery reports
- Customer sync with order history
- Order, shipping & refund notifications
- 90-day conversation history
- Deeper messaging analytics
- Instagram inbox Add-on
- Messenger inbox Add-on
- AI Chatbot Add-on
- Appointments AI Add-on
- Instagram inbox Included
- Messenger inbox Included
- Knowledge base + RAG search (docs & web)
- AI web widget
- Human handoff
- Product reviews & CSAT surveys
- Live product search from Shopify
- Returns & exchange management
- Weekly performance digest email
- Appointments AI Add-on
* Platform fee only. WhatsApp messages are billed separately. See how message billing works
Feature Comparison
| Feature | Starter | Growth | Business |
|---|---|---|---|
| Team Inbox | |||
| Team members included | 3 | 5 | 10 |
| Shared inbox & assignment | ✓ | ✓ | ✓ |
| Collision detection | ✓ | ✓ | ✓ |
| Internal notes & labels | ✓ | ✓ | ✓ |
| Quick replies | ✓ | ✓ | ✓ |
| Web chat widget | ✓ | ✓ | ✓ |
| Instagram inbox | Add-on | Add-on | Included |
| Messenger inbox | Add-on | Add-on | Included |
| Campaigns & Reminders (any business) | |||
| Campaigns & broadcasts | × | ✓ | ✓ |
| Customer segments | × | ✓ | ✓ |
| Frequency caps & opt-out | × | ✓ | ✓ |
| For Online Stores | |||
| Shopify integration | × | ✓ | ✓ |
| Abandoned cart recovery | × | ✓ | ✓ |
| COD verification | × | ✓ | ✓ |
| AI & Intelligence | |||
| AI chatbot | Add-on | Add-on | 10,000 AI credits |
| Knowledge base · RAG (train AI on your docs) | Add-on | Add-on | ✓ |
| Live product search | Add-on | Add-on | ✓ |
| Human handoff | Add-on | Add-on | ✓ |
| AI web widget | Add-on | Add-on | ✓ |
| Appointments AI booking | Add-on | Add-on | Add-on |
| Analytics & Advanced | |||
| Basic analytics | ✓ | ✓ | ✓ |
| Agent performance | ✓ | ✓ | ✓ |
| ROI dashboard | × | × | ✓ |
| Returns & exchanges | × | × | ✓ |
| CSAT surveys | × | × | ✓ |
| API & webhooks | ✓ | ✓ | ✓ |
| Support | Standard | Standard | Dedicated account manager + WhatsApp line |
Common Questions
How are messages charged?
Plan prices cover the platform (inbox, features, support). WhatsApp messages are charged separately at Meta's official per-message rate for the destination country, passed through with zero markup. For North America numbers: Marketing $0.0250, Utility $0.0034, Authentication $0.0034 per message. Replies inside the 24-hour window: the first 1,000 each month per WhatsApp number are free, then $0.0034 each (Meta rate card effective 1 October 2026). Pick another country in the rate card above to see its numbers.
For other billing arrangements, contact our team.
Do you add markup on top of Meta's rates?
No. We pass through Meta's official per-message rates at cost. Many competitors add 10-20% markup that only appears on invoices. We believe in transparent pricing.
What are the four message types?
Marketing: Promotional messages such as campaigns, offers, and product recommendations.
Utility: Helpful updates such as order confirmations, shipping updates, and reminders.
Authentication: OTPs and verification messages for login, signup, or secure actions.
Service: Your replies to customer messages within a 24-hour window. Meta gives each WhatsApp number 1,000 free replies a month, then charges each reply at the service rate for the country, shown in the rate card above.
Can I add AI chatbot to a Starter or Growth plan?
Yes. The AI Chatbot add-on ($25/mo for 5,000 AI credits) works with any plan. The Business plan includes 10,000 AI credits at no extra cost.
What happens if my wallet balance runs out?
You can top up your wallet at any time. Messages will not be sent if your balance reaches zero, but you will receive low-balance alerts well before that happens.
How does annual billing work?
Annual billing gives you a 20% discount on the monthly platform fee. You pay for 12 months upfront. Message credits still refresh monthly.
What payment methods do you accept?
We accept wire transfer and bank transfer for USD platform billing. All plans are prepaid. For more billing options, contact our team.
Can I switch plans later?
Yes. Upgrades take effect immediately. Downgrades apply at the next billing cycle. No refunds on downgrades.
How Message Charges Work
Plans above cover the platform. WhatsApp messages are charged separately at Meta's official USD rates, with zero markup from Hatchium.
Flexible Billing
Need a different billing arrangement, such as managed message billing or another payment method? Talk to our team and we will find the setup that works best for you.
Standard Pricing
WhatsApp messages are billed at Meta's official per-message rate for the country you message, passed through with zero markup from Hatchium. Full cost visibility, no surprises.
Estimate Your Cost (USD)
Extend Your Plan
Add what you need, when you need it. Instagram and Messenger are available as channel add-ons on any plan.
AI Chatbot
5,000 AI credits a month. Knowledge base, product search, human handoff. For Starter & Growth plans.
Appointments AI
AI booking inside the chat: propose, confirm, reschedule, and remind. Staff schedules, services, and slot holds included. Works with the AI Chatbot add-on.
Extra Agent Seat
Additional agent seat beyond your plan limit. Works with any plan.
Extra WhatsApp Number
Run a separate WhatsApp number for another brand, branch, or team, managed from the same account with its own settings.
Instagram & Messenger
Bring Instagram DMs and Facebook Messenger conversations into the same inbox. Priced per connected channel; included with Business.
Done-for-You Setup (optional)
Not required to start: every plan is self-serve with no setup fee. Choose this only if you want us to handle the whole setup end to end: Business Manager audit, verification guidance, WhatsApp account and number setup, template submission, Shopify and channel connections, API and webhooks, contact import, AI knowledge base, automations, team training, your first campaign, and 30 days of priority support.
Ready to Get Started?
Pick a plan, add your team, and start messaging customers on WhatsApp today.
Comparing pricing across platforms? See how Hatchium AI stacks up as a Wati alternative, Interakt alternative, Zoko alternative, SleekFlow alternative, or Gallabox alternative.